Randall Washington - Motorcycle / Powersport / Automotive Industry Consulting Services

 

I provide a comprehensive array of business consulting services specifically tailored to the motorcycle / powersport / automotive industry. All engagements are strictly confidential. and I never publish client lists.

Recent consulting engagement testimonial:

"Randall, your expertise saved our bacon! We were poised to make a serious mistake with our recent new model launch. Thankfully, with your help, we avoided that drama. This launch has been one of the most successful in our company's entire history. The market results have exceeded our best projections by 40%! We were amazed at the laser-like, clear insights your "outside eyes" immediately provided. Plus, your no-nonsense action plan gave us a clear path to success. Many of the consultants we deal with are short on actual real world capability - not you! I am sure we will engage you again on critical projects. Best regards,"

Senior Vice President for Marketing - vehicle manufacturer

Areas of expertise include:

Business strategy

Mergers, acquisitions and divestitures

Turnaround services for under-performing businesses

Sales and marketing

Advertising

Branding

Social Media Strategies

eMail Marketing

Graphic design

Video productions

Web enterprise solutions

Contract negotiation

Finance

Information Technology

Vendor relations

Sourcing strategies

Family succession planning

Event Planning

Focus Group research

Competitor analysis

Secret Shopper services

Dealer training / employee productivity

 

Qualifications:

40+ years - motorcycle riding and rabid "motorhead"

MBA with marketing emphasis

25+ year career as a high-level corporate warrior

College Lecturer: Business Administration courses

Successful entrepreneur and web merchant

Video producer

Sought-after speaker at industry events

Approach:

You probably couldn't afford to hire me as your CEO, but you can afford increments of my expertise to solve specific business challenges. I deliver high-value, no-nonsense guidance that is engineered for quick results to improve your business. I offer a flexible engagement model and reasonable rates.

I maintain an extensive network of subject matter experts I can tap for additional expertise depending on the nature of the assignment.

Interested parties should contact me directly. I am quite selective about the engagements I accept. I only pursue projects where I can make an immediate positive impact. I do not accept engagements that compete or overlap with my own motorcycle-oriented enterprises. I do not accept assignments outside the motorcycle / powersport / automotive industry.

Consulting Services Inquiries: consultingservices@randakks.com

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